Three key components of a successful blog

In a world where there are a million blogs, and a thousand new blogs surface every day, how do you succeed? It is by focusing on key aspects of your blog. Here are some key components of a successful blog according to Rack Alley: Relevance When we setup our blog for the first time, we […]

Negative Yelp Reviews Could Ruin Your Business

By Pierre Zarokian from Reputation Stars As most small businesses know negative Yelp reviews have the power to ruin a business and even cause to go out of business. Many have tried suing Yelp for not removing defamatory posts and have failed due to the Communications Decency Act. Yelp’s Court Wins Yelp recently won a […]

Effective Marketing Strategies for Online Startups

by Pierre Zarokian of iClimber. If you have just started an online startup, you might probably not have all the funding to indulge into traditional marketing strategies. Luckily, there are certain strategies that are not so costly that would yield some benefits when you are starting out. It just requires certain amount of effort on […]

What to Look For When Hiring a Web Designer

Article by Pierre Zarokian, CEO of  Web Design Express. If you’re building a website or want to update your existing website and you decide to hire a designer to help you can quickly get overwhelmed. There are thousands of Web designers. How do you decide what makes one designer better than another designer? Experience Isn’t […]

Programmatic Ad Buying 101

Programmatic ad buying is a method used by advertisers to purchase media at a volume that was not previously possible. This newer method of display advertising enables marketers to reach larger segments of people, through publications that deliver highly-targeted audiences. The result is better conversion rates, increase reach and the ability to truly harness the […]

How to Make Email Marketing Strategies Work

What makes email marketing so effective? Why do marketers continue to use email as a platform for success? What significant advantages does email marketing have over other platforms? It Starts With You The key to an effective email marketing campaign lies with the marketer that’s creating the email. Although email has been branded as an […]