The Advertising Week Conference this year will last for over four days starting Monday 29th September 2014 in New York City. This annual gathering is expected to feature more than 250 events. The overall number of attendees is set at around 90, 000. This crowd will consist mostly of brand marketers and advertising professionals. The purpose of this gathering is to share information about key marketing, advertising and business trends that will impact on the media industry.
Facebook is expected to introduce its much talked about new advertising initiative, Atlas, during this conference. Atlas is a re-engineered version of the Atlas Suite that Facebook had acquire from Microsoft in 2013. This product is expected to revolutionize the online marketing scene, especially through mobile devices.
The four-days long conference will feature a panel of speakers from diverse backgrounds and professions. To name a few, conference attendees will have the opportunity of hearing actress Jessica Alba, founder of the honest company, the notorious celebrity blogger Perez Hilton, chef Jamie Oliver, Marissa Meyer, CEO of Yahoo and Tim Armstrong, CEO and Chairman of AOL.
The Advertising Week Conference would be hosting for its 10th year in 2014. It was started from creative roots in 2004 and has since then drawn a crowd of passionate advertising and media professionals from different cultural communities. All of them join together to share and generate ideas on the global media industry.